Simple Ways to Delight Your Customers With Email
As a business owner, prioritizing customer delight is essential to your growth. In today’s world, it’s easier than ever for customers to switch brands and share bad experiences on social media.
Whether you’re an ecommerce company or a credit card brand, there are many ways to surprise and delight your customers. Here are a few simple ways to do it:
1. Send Personalized Emails
Personalization is one of the best ways to delight customers with email. Personalization can include anything from including the subscriber’s first name in emails to using dynamic content based on their behaviors.
For example, Reddit uses a personalized postscript in an email to remind subscribers that their comments and contributions are appreciated by others in the community. This is a simple way to connect with subscribers and show them that the brand cares about them as people.
Personalization can also be done with triggered emails that celebrate moments of product engagement. Grammarly sends subscribers a personalized report on their writing scores every week.
2. Send Personalized Gifts
A personalized gift is a great way to show your customer that you care about them and want to build a relationship with them. Whether you’re using their name, initials, a quote, or an inside joke, it will make them feel special and create a memorable experience.
Delighting your customers doesn’t have to be a big investment. Small things like offering free shipping on their next order or announcing their first purchase on social media can be enough to delight them. Also, making sure you’re available and responsive to their needs is another great way to show them that you care.
3. Send Personalized Gifts on Twitter
The old adage that “it’s the thought that counts” is true, and gifts that are personalized are more thoughtful. When someone gives you a gift that is customized, it shows that they took the time to choose a unique product and to make it one of a kind.
One service that allows you to send personalized gifts on Twitter is Giftee, which lets you give a friend a real-life gift like a cup of coffee at a cafe or a beer at a bar. Another option is to send a virtual gift through Twitter, such as a virtual cake or flowers.
4. Send Personalized Gifts via Email
One of the most effective ways to delight your customers is by sending them a personalized gift via email. This will not only make them feel appreciated, but it will also encourage peer-to-peer recommendations and increase customer loyalty.
Gifting customers can be done in many different ways, but the most important thing is to ensure that it’s unique and personalized. If possible, try to avoid generic gifts like gift cards and chocolates.
Another great way to delight your customers is by giving them a free upgrade on their purchase. This works especially well if you can offer an upgrade that is similar to but better than their original purchase.
5. Send Personalized Gifts via Mail
Using email marketing software to automate personalized gifts is one of the best ways to delight your customers. This tactic will save you time and money while still showing your customers that they are a priority.
Another way to delight your customers is to offer free shipping. This is a great way to show your customers that you appreciate them and that you are willing to go above and beyond for them.
You can also delight your customers by sending them birthday gifts. Rent the Runway does this by sending a happy birthday email with a discount and a personal note.
6. Send Personalized Gifts on Social Media
In a digital age where consumers are overwhelmed with information, personalized gifts are an effective way to stand out. The timing, personalization, and physical connection of a gift makes it one of the most memorable experiences a brand can offer its audience.
People love free promotional items – from personalized koozies that can be taken on a hike or used at the office to branded home decor items that will decorate their homes. The more useful a piece of swag is, the longer it stays around, which increases exposure for your business.
7. Send Personalized Gifts via Email
Customer delight is when you deliver a customer experience that exceeds their expectations. This positive emotional reaction leads to loyalty and word-of-mouth recommendations. It’s a key part of a successful inbound marketing strategy, and it’s something that all departments should be working to accomplish.
One easy way to delight your customers is by sending them personalized gifts via email. Try using an email software tool like ActiveCampaign to automate the process and make it feel more personal. Whether it’s an anniversary gift, a welcome gift, or a surprise gift, this simple customer delight idea can go a long way.